CHALLENGE
How might the campaign educate the district’s large immigrant community on new voting method and enable greater voter engagement in the upcoming NYC elections?
PROJECT
Voter Education and Outreach in 2021 NYC Elections
Flushing, NY | 2021
PARTNER / CLIENT Candidate for NYC City Council
ROLE Workshop Designer + Facilitator, Webinar Moderator
PROCESS
Led an online workshop for candidate’s campaign team to gain better collective understanding on a critical factor in the upcoming city-wide elections — significant change in voting method. Team identified potential challenges and solutions which informed their voter education and engagement strategy for the district’s diverse constituents.
IMPACT / OUTCOME
As part of overall efforts to increase awareness on the issue for community members, campaign held a bilingual webinar in both English and Korean and partnered with two other district candidates and Board of Elections staff for public education on ranked choice voting method, focusing on the small business community to address their unique needs and concerns.
